controlled circulation

controlled circulation
/kənˌtrəυld sɜ:kjυ'leɪʃ(ə)n/ noun
distribution of a publication to a specialist readership who are members of a particular organisation or profession (often a free controlled circulation, where the magazine is distributed free to key executives, and is paid for by the advertisers)
The professional institute publishes a quarterly magazine with a controlled circulation.
The newspaper has a controlled circulation and is suitable for advertisements for highly specialised products.

Marketing dictionary in english. 2015.

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